MEDIA AND INTERACTIVE

Targeting information towards people in crowds is critical for advertising success. Whether in busy urban environments or at major sporting, fashion or leisure events, it is key to understand crowded locations - and the people using them.

The media world is going through a period of important change. Technology enablers are unlocking new potential. Smart phones and the mobile internet are driving a convergence between online and offline media. Digital poster sites are transforming the way that out-of-home media is consumed and sold – while the market for conventional outdoor display more than ever craves accurate information about site usage and value. Knowing the location and characteristics of a physical crowd can be a game-changing part of the puzzle.

Crowd Vision's video analytics technology offers sophisticated data based on world-leading academic research into crowd dynamics. It can tell users in real time how many people are at a poster site with a precision that cannot be matched by other techniques. For any content or editorial provider seeking to serve relevant information to targeted groups of users, Crowd Vision's ability to reveal the crowd dynamics of a particular location offers vital insights. And for a huge range of urban service operators, knowing accurate real-time crowd data opens a world of potential for interactive services and applications. Contact us to understand how live crowd analytics can transform advertising and interactive media.